Brand ✦ Video ✦ Design ✦ Social
Summer Ball is the biggest event in Kent Union’s calendar, with 3,000 students gathering on campus to celebrate the end of the academic year.
With fairground rides and games, food trucks, numerous bars and the huge main stage, this is an event to remember. The Luminary team is onsite from sunrise to well past sunset capturing every moment with outstanding social, photo and video content.
When covering the Kent Union Summer Ball, we discussed the importance of balancing capturing what the event offers as well as students attending and enjoying the event. Whilst the event partially sells based on artist bookings, we also needed to push the idea that it is the ‘biggest end of year party’, and a chance to make memories of a lifetime with their peers.
For this client it was really important to make sure we were capturing footage that was versatile and sustainable. We needed to be as strategic as possible in capturing footage that can be used not only to round up the current event, but to promote future Summer Ball’s and similar events the union hosts, as well as tying in with their other sub brands such as their Welcome Branding.
We delivered a 1 minute trailer, capturing the essence of the event, balancing clips of artist features against students attending, to really show how fun and big this event is for the Union. The end product strongly reflects the Summer Ball branding by using a frame to surround the video, tying the footage into the physical branding.
Shannon Higerty
The Luminary team brought a perfect blend of creativity, strategy and enthusiasm to every aspect of our event’s branding, promotion and content capture.
From the start, they immersed themselves in our vision creating a vibrant and unique brand identity that captured the spirit of Summer Ball! The branding was spot on – visually stunning, cohesive, and memorable. It really resonated with our student audience and set the tone for the event.
Their promotional efforts were equally as impressive. The team created a comprehensive marketing campaign that generated buzz and excitement across all our channels! Their expertise in digital marketing and social media strategy helped us reach our target audience most effectively.
One standout aspect of their service was the content capture. The team was on-site throughout the event, capturing the energy, performances and special moments in a professional and authentic way. The photos, videos and social media content they produced not only enhanced our event’s real-time promotion, but also provided us with a wealth of high-quality material to use in future marketing efforts.
Working with the Luminary team was an absolute pleasure. The entire process was seamless and enjoyable."
Laurel Wood
Deputy Director of Commercial Services, Kent Union