Brand ✦ Design
SU Network connects brands with students on university campuses across the country.
The team wanted a refreshed look that visually communicated their values of connection, customer service and enhancing the student experience. The new logo creates a play on ‘SU’ using interlocking lines representing the connectedness between brands and students and the perfect partner fit created by the SU Network team. The classic navy blue and white colour scheme is a timeless look that is often used in the higher education sector, which when paired with the pops of warm orange and abstract gradients create a brand that is both fun and contemporary.
From the very beginning of our relationship, Luminary Marketing demonstrated great expertise and creativity. They took time to understand our vision, values and goals and translated that into a brand identity that resonates with our audience.
Since launching the new brand, we have received countless compliments and seen an increase in customer engagement and loyalty. Luminary consistently went above and beyond to ensure that every element of our brand was polished and professional. Their collaborative spirit made the entire experience enjoyable and rewarding.
Brad Owen
Director of Commercial Services, Kent Union