Brand ✦ Photo ✦ Design ✦ Social
Kent Clothing is a clothing store for students, alumni and staff at the University of Kent.
The branding needed to be fun and vibrant, with versatile assets that reflected a diverse audience. Imagery is strong, featuring students styling the merch themselves, and shot in a variety of locations both on and off campus. The result is a bold aesthetic that stands out from the crowd.
When working with Kent Clothing on their social media, it was really important to feature their actual target audience in photos and video content. We decided to hire University of Kent students as models and select shoot locations on campus and in the local area that would be familiar to customers. We wanted to reflect the vibrant and nostalgic branding, as well as ensuring the brand looked friendly and accessible. The result has been an Instagram channel that is lively and relatable, with seasonal collection changes promoted through professional style photography, and on-trend reels and video content. With each photoshoot, we work with student groups creating a portfolio of relatable images that celebrates the diversity of students on campus.
Demi Diggory